Ngowama-2018, uthotho lweemveliso zeRelx zeepod kit ezaqaliswa yiRelxtech lwaba yimpumelelo enkulu ngoko nangoko kwaye ukususela ngoko ziye zafaka amandla angapheliyo kushishino. Ngoko ke, imveliso evela kwimveliso ethile—ii-e-cigarette cartridges ze-universal—yaqaliswa. Zithini ii-universal cartridges kubanini beempawu nakwishishini?
Kubanini beempawu, iikhatriji ze-universal azilunganga kwaphela kwaye zinokubonwa njengengozi kwishishini. Zinxulumene kakhulu nokwenziwa kwezinto ezingeyonyani, umgangatho ophantsi, ukudideka kwamaxabiso kunye nokungavisisani kweemarike. Iinkampani ezininzi zeempawu ze-e-cigarette ziye zaqalisa amanyathelo ngokuchasene neekhatriji ze-universal kunye nokungaxakeki kwamaxabiso. Umzekelo, iRelxtech ithathe umba we-"generic cartridge" enkundleni ukulwa nokusasazeka kweemveliso ze-universal.
Nangona kunjalo, ngaba imakethi yeekhatriji zehlabathi imbi ngokwenene? Impendulo kukuba ayibalulekanga. Kwicandelo leemveliso zabathengi be-elektroniki, iimveliso zehlabathi ziqhelekile kwaye ziziphumo zendalo zokhuphiswano lwemarike, njengeentambo zedatha, iitshaja, iibhetri, izikrini zokubonisa kunye nezinye iimveliso ezihambelana neemveliso zeempawu eziphambili ezifana ne-Apple kunye ne-Huawei. Kubathengi, iikhatriji zehlabathi zibonelela ngokhetho oluninzi. Imvelaphi yeekhatriji zehlabathi kukuba abo bavelisi banokubonelela ngoyilo olutsha kunye nokuphindaphinda incasa ngokusekelwe kwimbonakalo efanayo kunye nobukhulu, kwaye bakhusele amalungelo abo obunini bobukrelekrele. Lo gama nje imveliso intsha ngakumbi, abathengi baya kuyithanda ngokwemvelo, kwaye imakethi iya kuphuhliswa ngale ndlela. Ngandlela thile, iikhatriji zehlabathi zinyanzela iinkampani ukuba zizabalazele ukuphuhlisa nokukhuthaza uphuhliso lweshishini lonke.
Ngokufanayo, xa zonke iinkampani zikwindlela efanayo, ukukhuphisana ngenjongo efanayo kulula ukuyifezekisa, ekugqibeleni kukhokelela ekuphuculeni ngokukhawuleza umgangatho wemveliso. Ke ngoko, ngale ndlela, iikhatriji ze-universal zimele ukuqatshelwa okuphezulu kwimarike kwaye zizibonelelo zebhrendi. Ukongeza, iikhatriji ze-universal zinokukhuthaza ubuchule ekuphuhlisweni kwemveliso. Nangona kunjalo, kubalulekile ukuqaphela ukuba iikhatriji ze-universal akufuneki zilinganiswe neemveliso ezikotshiweyo okanye ezingeyonyani; ziingcamango ezimbini ezahlukeneyo. Iikhatriji ze-universal zibhekisa kwiimveliso ezinokusetyenziswa ngokutshintshana kwimodeli enye, zikhokela abathengi ukuba bakhethe iimveliso ezihambelanayo.
Nangona kunjalo, iikhatriji ze-universal akufuneki zijongwe njengendlela ethe ngqo yokuba iimveliso zezinye iinkampani. Ukuba aziziniki ixesha lophando, zilinganisa ngabom uphawu oluthile, zixhomekeke kuphela kukhuphiswano olungabizi kakhulu okanye zifake izinto eziyingozi, ezi ndlela zokuziphatha azinyamezeleki phantsi komthetho wesizwe, kwaye ikamva lezi nkampani liya kuba lelokwexeshana. Imakethi iya kuzilungisa, ngakumbi xa imigaqo-nkqubo ikhona kwaye ulwalathiso luqiniswa. Ukungahambi kakuhle kushishino kuya kuphela kancinci kancinci.
Kwezinye iinkampani, nangona amandla okuvelisa anganelanga, amandla okuvelisa izinto ezintsha awanazo. Iinkampani ezincinci akufuneki zityale imali eninzi kwi-R&D; iinkampani ezinkulu zinokuzilawula njengezityalo zokucubungula zisebenzisa imigangatho kunye neenkqubo ezifanayo, zinike ukudlala ngokupheleleyo kwiingenelo zazo, zisebenzisane ngokuhambelanayo, kwaye zisebenzise ngokupheleleyo amandla okuvelisa angasebenziyo. Oku kunokuba yindlela eya kwintsebenziswano esebenzayo.
Ngamafutshane, iikhatriji ze-universal azibangeli mngcipheko kushishino; endaweni yoko, zinokuba sisisombululo kwingxaki ekhoyo ngoku yomthamo ogqithisileyo. Bobabini abanini beempawu kunye nabavelisi beekhatriji ze-universal kufuneka basebenzisane kwaye bagxile kwinjongo efanayo yokuphuhlisa iimarike zamazwe ngamazwe. Injongo yokugqibela kukuvumela abathengi kwihlabathi liphela ukuba bonwabele ii-vape ezenziwe eTshayina.
Ixesha lokuthumela: Novemba-02-2023
